Privacy Policy – St Rose Car Rental Services (St Lucia)

Last Updated: 19 March 2026

At St Rose Car Rental Services, we are committed to protecting and respecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your personal information when you use our services, visit our website, or make a booking.

By using our services, you agree to the terms outlined in this policy.

1. Information We Collect

We may collect and process the following types of personal data:

a. Personal Identification Information

  • Full Name
  • Date of birth
  • Contact details (email address, phone number, address)
  • Government-issued identification (passport or ID)

b. Driver Information

  • Driving licence details
  • International Driving Permit (if applicable)
  • Driving history (if required for insurance)

c. Payment Information

  • Credit/debit card details
  • Billing address
  • Note: Payment data is processed securely via third-party payment providers.

d. Booking Information

  • Rental dates and times
  • Vehicle preferences
  • Pick-up and drop-off locations

e. Technical Data

  • IP address
  • Browser type and version
  • Device information
  • Website usage data (via cookies and analytics tools)

2. How We Use Your Information

We use your data for the following purposes:

  • To process and manage bookings
  • To verify identity and eligibility to drive
  • To process payments and deposits
  • To provide customer support
  • To improve our services and website performance
  • To send booking confirmations and important updates
  • To comply with legal and regulatory obligations

3. Legal Basis for Processing

We process your personal data based on:

  • Contractual necessity - to fulfil your rental agreement
  • Legal obligations - compliance with local laws and regulations
  • Legitimate interests - improving services and preventing fraud
  • Consent - for marketing communications (where applicable)

4. Sharing of Information

We may share your data with:

  • Payment processors for secure transactions
  • Insurance providers in case of accidents or claims
  • Law enforcement or authorities when required by law
  • Service providers assisting in operations (e.g., IT, booking systems)

We do not sell or rent your personal data to third parties.

5. Data Retention

We retain your personal data only for as long as necessary to:

  • Fulfil the purposes outlined in this policy
  • Comply with legal, tax, and accounting requirements
  • Resolve disputes and enforce agreements

6. Data Security

We implement appropriate technical and organisational measures to protect your personal data, including:

  • Secure servers and encrypted transactions
  • Restricted access to personal information
  • Regular system monitoring

However, no online system is completely secure, and we cannot guarantee absolute security.

7. Your Rights

Depending on applicable laws, you may have the right to:

  • Access your personal data
  • Request correction of inaccurate data
  • Request deletion of your data
  • Object to or restrict processing
  • Withdraw consent for marketing communications

To exercise your rights, please contact us using the details below.

8. Cookies and Tracking Technologies

Our website may use cookies to:

  • Enhance user experience
  • Analyse website traffic
  • Store user preferences

You can manage or disable cookies through your browser settings.

9. Third-Party Links

Our website may contain links to external websites. We are not responsible for the privacy practices or content of such third-party sites.

10. Children's Privacy

Our services are not intended for individuals under the age of 18, and we do not knowingly collect personal data from minors.

11. Updates to This Policy

We may update this Privacy Policy from time to time. Changes will be posted on this page with a revised effective date.

12. Contact Information

St Rose Car Rental Services
Hewanorra International Airport (UVF), Vieux Fort, Saint Lucia